Yeti and NLand, both born in Austin, are in the “cool” business. Yeti was founded in 2006 with a simple mission: to build the cooler we’d use every day. Brothers and Outdoorsmen, Roy and Ryan Seiders, embarked on a journey that was “born out of frustration and molded by experience.” Doug Coors tinkered for 20 years to bring real waves inland. In 2016, NLand opened.
Today, NLand’s surf staff keeps cool under the blazing Texas sun with Yeti products throughout the park. Whether it is a cool gulp from their Rambler between coaching sessions or a Tundra ice chest beneath their life guard chairs filled with cold towels and drinks, or the handy easy-to-access soft-sided Hoppers slung over their guard chair for a quick piece of fruit or energy bar, Yeti has made the coolest place on earth, a bit cooler.